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Having a functional and engaging Instagram “Link in Bio” is essential for maximizing your presence on the platform. Instagram recently began allowing up to five clickable links in your profile. However, strategically choosing to use just one highly optimized link can be more beneficial for driving traffic and engagement. Understanding Instagram’s “Link in Bio” Instagram…

Understanding how different Instagram formats impact the click-through rate (CTR) of external links is crucial for marketers. Unlike other social media platforms, Instagram has historically restricted clickable links in posts, limiting the amount of traffic that can be directed to external sites. In this article, we analyze data and research on the CTR of short…

While Instagram’s built-in analytics provide valuable insights, they often fall short when it comes to tracking external website visits. This is where UTM parameters come in handy. By adding UTM parameters to your links, you can monitor where your traffic comes from and understand which campaigns and posts are driving the most engagement. However, long…

Instagram is a powerful platform for brands, influencers, and businesses looking to engage with their audience. But how do you know what type of content resonates best with your followers? That’s where A/B testing comes in. A/B testing, also known as split testing, helps you compare different variations of content to see which performs better.…

Summary: To shorten a URL, simply choose a URL shortening service, paste your long URL into the tool, and click the “Shorten” button. Optionally, customize the link for branding or clarity, then use the generated short URL for easier sharing and tracking. Instagram is one of the most popular platforms for business promotion, personal branding, and…

Summary: To shorten a URL, simply choose a URL shortening service, paste your long URL into the tool, and click the “Shorten” button. Optionally, customize the link for branding or clarity, then use the generated short URL for easier sharing and tracking. What is URL Shortening? At its core, a URL (Uniform Resource Locator) is the…